在商家裡頭，現代營銷是可以量度用戶反應的，例如多少人看過那個廣告，多少人點擊過連結，甚至有多少個瀏覽，也應該一目了然。不過有些即時通訊軟件類似 Whatsapp，他們稱之為 dark social，意思是沒有辦法量度。不過在近期的 Adidas 成功利用 Whatsapp 作營銷的例子（Adidas Predator 20）中就看到，他們充分利用 Whatsapp 為一個簡單的 CRM 工具，結果成就了 “Rent-a-pred” 這個營銷計劃。
If you search on Whatsapp CRM, you will see that many CRM systems actually include Whatsapp plug-ins. One of the reasons is that WhatsApp is also a software for many users around the world. But 9 out of 10 of those software are in English. Is it suitable for your business? Based on more than ten years of experience in IT, the author summarizes some experiences and shares with readers:
The author believes that a problem that many WhatsApp will encounter is advertising. Some software will send messages in groups at all, and there will be a charge! For these spamming companies, Whatsapp began to rectify last year, closing a total of 2 million such spamming accounts.
Coworking space or shared office no doubt increasingly has become highly popular and in demand for past years and that is for good reasons. Doubtlessly it has become a better selection for the startups and for the budding industrialists etc for economizing, networking and fueling the employees’ resourcefulness. Numerous studies are carried out and found that the open office layout to have adverse effects on the performance of the staff, with unstoppable background sound and other sorts of distractions causing greater stress. And the unbelievable fact that after conducting the research on a global level about 70%+ employees feel greatly productive when works in Coworking space.
Hong Kong can be said to be a disaster in recent months. In addition to the anti-revision cases since June last year, a new type of pneumonia has recently struck, which has worsened the already bleak night market. So how to survive in a live house? The following is an empirical analysis drawn from the author’s integration of multiple operators, hoping to help the bosses overcome the difficulties:
Although a live house in Hong Kong is not as topical as a shared office, a live house is also what people need. Because live house is a label representing the development of music art in that city, More live houses also represent the city’s respect and passion for music creation. Secondly, music is also a form of entertainment. In addition, music can really help people relax. It really needs its existence in this lush society. So is Live house start up feasible?
As the Internet’s technology evolves, many people like their own group of indie band, and then toured around the world. In Japan, the birthplace of the Asian live house, many indie band have been born, including DYGL, TENDOUJI and so on. Some names are a bit long and not very good, for example: “Survive Said The Prophet”.