Although a live house in Hong Kong is not as topical as a shared office, a live house is also what people need. Because live house is a label representing the development of music art in that city, More live houses also represent the city’s respect and passion for music creation. Secondly, music is also a form of entertainment. In addition, music can really help people relax. It really needs its existence in this lush society. So is Live house start up feasible?
First, entrepreneurship is a science. It is feasible or not feasible to use data to support this entrepreneurial concept. In general, the live house business model in Hong Kong is selling tickets and renting places, and some are accompanied by drinks. Just looking at these concepts, the business model is not infeasible, the problem is that Hong Kong ’s rent is the highest in the world, but if a group of independent orchestras are required to bear the rent, it may not be feasible. The provider also needs to set a minimum number of participants to close the “ loss gate ” …
Even if these various modes are set up, in the end, it must be supported by some fans to be profitable. If the fans are not enthusiastic, they will be “no way” in the end!
As the Internet’s technology evolves, many people like their own group of indie band, and then toured around the world. In Japan, the birthplace of the Asian live house, many indie band have been born, including DYGL, TENDOUJI and so on. Some names are a bit long and not very good, for example: “Survive Said The Prophet”.
This “Survive Said The Prophet”, I have browsed their official website, there is also an alias called “SABAPURO”, trying to check the meaning, but did not succeed. I am not a band manager or a musician, but I still have a little understanding of marketing. The first, name is very important if a band want to succeed. If the fans forget the name or don’t know how to read it, even if the music is really good, the band name is difficult to pass on.
For example, the now very hot Taiwanese group, Mayday, in English called Mayday, is it very easy to read and remember? Or the group Beyond, which was very famous in Greater China Area, it is just an English word. The groups that were popular in foreign countries are all at most up to three words, such as: Backstreet Boys, Boyz II Men, Spice Girls, and rarely use four words in their names.
Because it is difficult to remember, it is difficult to remember, so I suggest that those independent orchestras be renamed. At the time, it is better to have up to three children. Otherwise, people will forget you. It is useless to do anything.