近來社會事件持續，尤其在假期晚上，旺角、尖沙嘴、銅鑼灣，這些傳統購物旺區，都有黑衣人聚集。他們經常到處破壞，一些連鎖餐廳、食肆、零食店、甚至銀行也被破壞。有見及此，很多市民都選擇晚上留在家中，導致一些「夜店」生意慘淡。Live house 主要也是做夜市，所以當然也會有影響。
當踏入千禧年代，互聯網發展一日千里，及後來手機網絡發展至 4G，到現在的 5G，每個人都可以拿住手機，隨時隨地看自己的影片，或娛樂方式，根本永不著去 live house 看表演！所以香港這種現場娛樂發展了那麼多年，仍然是路途崎嶇，看不到任何寸進！
雖然部分業主願意因為近期社會事件而減租，但人工成本仍然很貴，尤其在餐飲娛樂，佔整體成本4成，加上租金成本，可以說讓這種 live house 經營負擔太重，所以很難維持。
所以要在香港開 live house，除非用別的經營模式，否則很難維持。
Although a live house in Hong Kong is not as topical as a shared office, a live house is also what people need. Because live house is a label representing the development of music art in that city, More live houses also represent the city’s respect and passion for music creation. Secondly, music is also a form of entertainment. In addition, music can really help people relax. It really needs its existence in this lush society. So is Live house start up feasible?
First, entrepreneurship is a science. It is feasible or not feasible to use data to support this entrepreneurial concept. In general, the live house business model in Hong Kong is selling tickets and renting places, and some are accompanied by drinks. Just looking at these concepts, the business model is not infeasible, the problem is that Hong Kong ’s rent is the highest in the world, but if a group of independent orchestras are required to bear the rent, it may not be feasible. The provider also needs to set a minimum number of participants to close the “ loss gate ” …
Even if these various modes are set up, in the end, it must be supported by some fans to be profitable. If the fans are not enthusiastic, they will be “no way” in the end!
As the Internet’s technology evolves, many people like their own group of indie band, and then toured around the world. In Japan, the birthplace of the Asian live house, many indie band have been born, including DYGL, TENDOUJI and so on. Some names are a bit long and not very good, for example: “Survive Said The Prophet”.
This “Survive Said The Prophet”, I have browsed their official website, there is also an alias called “SABAPURO”, trying to check the meaning, but did not succeed. I am not a band manager or a musician, but I still have a little understanding of marketing. The first, name is very important if a band want to succeed. If the fans forget the name or don’t know how to read it, even if the music is really good, the band name is difficult to pass on.
For example, the now very hot Taiwanese group, Mayday, in English called Mayday, is it very easy to read and remember? Or the group Beyond, which was very famous in Greater China Area, it is just an English word. The groups that were popular in foreign countries are all at most up to three words, such as: Backstreet Boys, Boyz II Men, Spice Girls, and rarely use four words in their names.
Because it is difficult to remember, it is difficult to remember, so I suggest that those independent orchestras be renamed. At the time, it is better to have up to three children. Otherwise, people will forget you. It is useless to do anything.