在商家裡頭，現代營銷是可以量度用戶反應的，例如多少人看過那個廣告，多少人點擊過連結，甚至有多少個瀏覽，也應該一目了然。不過有些即時通訊軟件類似 Whatsapp，他們稱之為 dark social，意思是沒有辦法量度。不過在近期的 Adidas 成功利用 Whatsapp 作營銷的例子（Adidas Predator 20）中就看到，他們充分利用 Whatsapp 為一個簡單的 CRM 工具，結果成就了 “Rent-a-pred” 這個營銷計劃。
The author believes that a problem that many WhatsApp will encounter is advertising. Some software will send messages in groups at all, and there will be a charge! For these spamming companies, Whatsapp began to rectify last year, closing a total of 2 million such spamming accounts.
CNET, a well-known technology website, recently published an article about the collaboration between “super recognizer” and face recognition systems. Super Recognizers are humans with special talents who can identify a large number of faces. It is a cognitive quirk discovered by Harvard University and the University of London in 2009. These people are known to have only 2% of the total population.
About two years ago, a smart dog nanny named Furbo was sold in the market. This Furbo can recognize the dog’s various behaviors and push notifications to the owner’s current dog situation, such as dog barking behavior, vomiting, messy size. Two will wait. The R&D group said that they used AI technology in this Furbo to understand the dog’s status through “dog face recognition.” I really feel that the current development of artificial intelligence is becoming more and more mature, and it may not be necessary to a pet sitter.
Nowadays, the concept of “co-working space” is very popular, and so do “mobile” and “micro” entrepreneurship. But what is the relationship between co-working space and the access control system? Whether it’s a co-working space (formerly known as business center), the main purpose is to let the tenants access the office space whenerver they need to. Thus, a good access control system can provide them with such convenience and hence will definitely increase their renewal rate.