Whatsapp CRM: Adidas 成功例子

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在商家裡頭,現代營銷是可以量度用戶反應的,例如多少人看過那個廣告,多少人點擊過連結,甚至有多少個瀏覽,也應該一目了然。不過有些即時通訊軟件類似 Whatsapp,他們稱之為 dark social,意思是沒有辦法量度。不過在近期的 Adidas 成功利用 Whatsapp 作營銷的例子(Adidas Predator 20)中就看到,他們充分利用 Whatsapp 為一個簡單的 CRM 工具,結果成就了 “Rent-a-pred” 這個營銷計劃。 read more

亞博館加強消毒管理,準備吸金

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鑑於疫情有所緩和,一些展覽場地如亞博館已準備摩拳擦掌,購入多部高效益消毒設備,及在訪客使用的地方擺設消毒用品,如酒精乾手液,及加強清潔等,務求讓展覽業務重新恢復。據悉,亞博館會在展覽聽的出入口加裝「CleanTeach 消毒通道」,此外也會在員工的制服上使用物理殺菌技術,在員工通道使用植物源消毒等。 read more

Face recognition system cooperates with “superhuman” to fight crime

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CNET, a well-known technology website, recently published an article about the collaboration between “super recognizer” and face recognition systems. Super Recognizers are humans with special talents who can identify a large number of faces. It is a cognitive quirk discovered by Harvard University and the University of London in 2009. These people are known to have only 2% of the total population. read more

AI Dog Sitter Threaten Human Dog Sitter Jobs

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About two years ago, a smart dog nanny named Furbo was sold in the market. This Furbo can recognize the dog’s various behaviors and push notifications to the owner’s current dog situation, such as dog barking behavior, vomiting, messy size. Two will wait. The R&D group said that they used AI technology in this Furbo to understand the dog’s status through “dog face recognition.” I really feel that the current development of artificial intelligence is becoming more and more mature, and it may not be necessary to a pet sitter. read more

Access Control System and Co-Working Space

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Nowadays, the concept of “co-working space” is very popular, and so do “mobile” and “micro” entrepreneurship. But what is the relationship between co-working space and the access control system? Whether it’s a co-working space (formerly known as business center), the main purpose is to let the tenants access the office space whenerver they need to. Thus, a good access control system can provide them with such convenience and hence will definitely increase their renewal rate. read more