在商家裡頭，現代營銷是可以量度用戶反應的，例如多少人看過那個廣告，多少人點擊過連結，甚至有多少個瀏覽，也應該一目了然。不過有些即時通訊軟件類似 Whatsapp，他們稱之為 dark social，意思是沒有辦法量度。不過在近期的 Adidas 成功利用 Whatsapp 作營銷的例子（Adidas Predator 20）中就看到，他們充分利用 Whatsapp 為一個簡單的 CRM 工具，結果成就了 “Rent-a-pred” 這個營銷計劃。
Coworking space or shared office no doubt increasingly has become highly popular and in demand for past years and that is for good reasons. Doubtlessly it has become a better selection for the startups and for the budding industrialists etc for economizing, networking and fueling the employees’ resourcefulness. Numerous studies are carried out and found that the open office layout to have adverse effects on the performance of the staff, with unstoppable background sound and other sorts of distractions causing greater stress. And the unbelievable fact that after conducting the research on a global level about 70%+ employees feel greatly productive when works in Coworking space.